Why spend your marketing budget on exhibitions?

Exhibitions provide a cost effective way to deliver a number of sales and marketing objectives from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc.

Visitors attend trade shows to be sold to!
All senses marketing – the only marketing form when you can taste, smell, touch, see and hear new products – allowing your potential customers to get a better understanding of your products.
Meeting the industry all in one place, including competitors and customers.
One-to-one conversations rather than mass marketing communication, where chemistry can be developed and relationships formed.
Fulfilling sales and marketing objectives. Events can be used to deliver a number of sales and marketing objectives, from direct sales, through to database building, account management, entertaining, market research, recruiting, brand building, demonstrations etc.
When purchasing the stand space you are also purchasing press coverage, in newspapers, trade journals and industry websites.
Visitors attend trade shows to do 2 years product sourcing in one day.
Face to face communication with potential customers is far stronger that via telephone or email. Visitors have the ability to experience your products first hand- something that is not always possible in a meeting.

We spend over £500,000 on our promotion budget to make sure that your company meets the right people.

Here's just an overview of our campaign:

Tickets

91,000 sent out to magazines, associations and key industry retailers.

Email campaigns

30,000 targeted emails.

Adverts & PR

Awareness building adverts and editorial can be found in all the major titles in the trade press, including; British Baker, Sandwich and Snack News ????

Showplanner mailing

12,000 newsletters sent out to pre registered visitors and key industry buyers. This is the key mailer updating the visitors with full details of the shows Live Events, new product information and reasons to attend.

Telemarketing

Key industry contacts are personally contacted by telephone to ensure their attendance.

Online Marketing

Buttons, banners & a pay per click campaign. Including Google adwords which makes sure that all visitors can find us easily on the web.

Exhibitor promotion

We develop a close relationship with exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show.

BIE is organised by William Reed Business Media which has a proven track record of producing market-leading print and exhibitions media, by means of informative and entertaining editorial content and effective promotion to deliver quality visitors.